Good News Friday - November 20, 2009

The Elevator Speech

Lately I’ve been speaking a lot to clients and professional groups about the outlook for 2010. Sometimes people buttonhole me as I get my coffee or wait for the presentation to begin. It often sounds like this: “So, are you going to give us some good news today?” This is delivered with a hint of sarcasm because they don’t expect good news from an economist, but they do want to know the bottom line. At Grubb & Ellis, we call this the elevator speech, when a client asks for our view of the market in less than a minute – the length of an elevator ride.

Here is my elevator speech: The recession is over, but 2010 is not going to feel like a classic recovery. There are too many headwinds, notably lagging job creation, lingering weakness in consumer spending and tight lending conditions. But we will see more decisions made by tenants, landlords, buyers, sellers and lenders. Keep in mind that Depression 2.0, a latter-day version of what the world endured in the 1930s, was still on the table through the first few months of this year, which made everyone freeze in place. Next year will bring more clarity and with it an increase in leasing and investment transactions. It won’t be pretty, but we are likely to see more results from our efforts.

Have a great weekend.

Robert Bach
SVP, Chief Economist
Grubb & Ellis
312.698.6754